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The University of Fiji is employing a new marketing strategy whereby each school at the University
would be responsible for their own targeted sub-marketing plans.
Marketing and Public Relations Officer Shirley Sangita Prasad explained that the new strategy was
employed in order to have a maximum and direct outreach to potential students.
“The new enrolment planning and projections process will emphasize on the importance of the
inter-relationships between individual school recruitment and marketing activities, in-class
curriculum and pedagogy, academic support programmes, student services, and the total campus
student experience,” said Prasad.
She also said that process would enable the University to specifically plan the size and composition
of the student body, enhance the student experience, and support student success.
“The process will direct us about the type of institution we want to be, the quality and programme
discipline of students we want to recruit, and establish goals and strategies to help us get there,” she
stated.
Speaking further, she explained that the University was focusing on targeted marketing because it is
cost effective.
“The beauty of target marketing is that by aiming our marketing efforts at specific groups, and here
we are focusing on mostly secondary school students, it makes the promotion, our programmes and
courses easier and more cost-effective,” said Shirley.
The university is also aiming for more community engagements this year.
The University will continue to use mass marketing through carefully scrutinised mediums which will help in the branding of UniFiji to a wide variety of audiences.

The education sector is highly important for a country’s development as without quality education there could be no development, says Prof Prem Misir, Vice-Chancellor at UniFiji.

Speaking at the Education Forum meeting held at the Tanoa Hotel in Nadi on Monday (6/03/2017), he said that there needed to be enhancement of the poor education system.

“The education sector is highly important for the country’s development, and, therefore, there must be some alleviation of the poor education quality through progressive policies, programs, and projects, even in rural areas  hence, quality teaching, necessary for quality learning, is one of the prerequisites to develop a knowledge society,” he stated.

He also said that the pursuit of a knowledge society requires a revolution in education that would remove all traditional barriers to teaching, accessibility, curriculum, and quality.

“Schools need to develop the capacity of students to learn on their own; to become involved with lifelong learning; and to develop a coping capacity for risk and change. Honing this capacity for using new learning and teaching strategies is not on the radar of traditional primary and secondary education,” he explained.

He further explained that schools needed to be sure that inputs such as school buildings, textbooks, and trained teachers accelerated learning.

“This means bringing into line management of schools and teachers, financing protocols, and incentive systems with the purpose of learning,” he reinforced.

The Education Forum was organized by the Minister of Education Dr Mahendra Reddy and was attended by the Vice-Chancellors of the three major universities as well other participants.

 

The Centre of iTaukei Studies(CIS) at UniFiji offers a unique course Bachelor of Arts in
iTaukei(ITK) Management whose chief motive is to address leadership and management at
community levels, says Dr Litiana Kuridrani, Centre Director of CIS.
“We are targeting Provisional Administrators; Roko Tui’s and provincial office staffs; government
workers; tourism sector; teachers; and all that have an interest on ITaukei studies and management.
We are also targeting traditional leaders in modern societies for the iTaukei people and we are
hoping to go much deeper to the tikina (district) and Turaga-ni-Koro (village headman) level. They
need to be taught all these basics about participatory integrated community development plans,” she
said.
Dr Kuridrani also stated that the main objective of the program was to help make first our students
and their communities more knowledgeable. In other words building knowledge based society.
“That would link to the national development plan of Fiji, filtering to the provincial and district
level and come to the village level to establish inventories of natural, social, physical and financial
capital and their abilities to contribute to national economic development; she explained.
She further said that the program was more participatory than a trickle down approach (planning
and management with the people). “It matches well with the “solesolevaki” approach in traditional Fiji.
Students are also taught the tools for integrated local community development where the people
identify the problem and they work around that, develop it in their community and link it to the
national level,” she reinforced.
CIS has started with inter-disciplinary teaching between the Centre of ITaukei and the Department of Management.
“In the near future we plan to rope in the School of Law in the anticipation to develop another degree on ITK/Customary law. The customary law should help in understanding and recognizing land laws especially with the current village by laws; land tenure; land ownerships systems; intellectual property rights (flora and fauna) and hopefully land claims tribunals,” she stated.
One of the major areas that CIS also address is the teaching of language and culture in much more depth from language and literature to include expressive and creative arts; traditional and cultural expressions; traditional ecological knowledge; indigenous health & healing therapies; oral history and oral tradition; cultural anthropology; genealogy and migration history and indigenous research.
There has been a steady increase in the number of candidates applying for the program as 23 people from Ministry of iTaukei affairs enrolled and attended a course on “ Vanua, Land and the People (Yaubula) convened by Dr. Kuridrani herself in July, 2016.
The next course would be taught in April and students are still encouraged to apply.

Prefects should know that the pursuit of truth, honesty, and compassion could be a practical framework for honing your leadership skills says Vice-Chancellor of UniFiji, Prof Prem Misir.

Speaking at the prefect’s investiture program at Tilak High School as the Chief Guest today (24^th February, 2017), Prof Misir highlighted the importance of compassion in building leadership capacity.

“Knowledge may give us considerable power, but we achieve fullness through compassion, according to Tagore. Prefects in developing and refining your leadership capacity to make the world a better place and to provide service to humanity, take this cue from Tagore, thus: “The highest education is that which does not merely give us information but makes our life in harmony with all existence,” he explained.

He further discussed the role that prefect leaders would have in making Tilak High School a more harmonious place.

“As prefects, your leadership could recreate Tilak High School as a meeting ground of cultures, where conflicts of interest become less potent, and where all students come together in a common pursuit of truth and appreciate,” said Prof Misir.

“As prefects of this high school, you have a moral and social responsibility to develop and sharpen your leadership capabilities not only to enhance the school’s new approach to education, but to enrich the social consciousness of your fellow students to ensure that they do the right thing, in the same way that Tilak marshaled ordinary Indians to resist the British in India,” reinforced Prof Misir.

The day saw various students being accorded with leadership roles in environment, form monitors, school prefects, head boy and girl and various other roles.

The ceremony was attended by over 1000 students of the school, parents as well as teachers from various schools.

International study experiences assist students from both visiting and hosting universities in building international networks, increases cross-cultural competency, and encourages the students to step outside of their comfort zones, says Shirley Prasad, Marketing and Public Relations Officer at University of Fiji.

This comes about as the University is hosting 10 students from Curtin University, Australia.   The students are here from School of Science and Engineering and this is part of their Internationalisation programme.

“For UniFiji, hosting international visitors can lead to greater international outlook and intercultural understanding.     Also, UniFiji students can apply for New Colombo Plan Scholarship and study at Australian University,” said Prasad.

One of the visiting students Thomas Smedley who studying chemical engineering at Curtin University said that the curriculum taught at UniFiji is similar to that of his own University.

“I think it is very cool and it is very interesting to learn about how other countries and cultures teach their students, very surprising how similar it is to our current syllabus,” he said.

Another student Marko Petrovic said that staff and students at UniFiji are the most welcoming and warm people he had ever met.

“The communal atmosphere makes learning here pleasure as classes are smaller and more interactive and I wish I didn’t have to leave,” he stated.

The students would sit in everyday classes and lectures to observe Fijian teaching and learning methods.

The classes were not of any discipline specific, but more for the students to get an authentic experience.

This group is the second one to come to UniFiji.  Professor Shawkat Ali, the Dean for School of Science and Technology initiated this programme last year with Curtin University.

Getting a MoU between the two universities would be the next step.